Samsung offers cash to entice smartphone buyers
After the launch EMI scheme, Korean electronics giant Samsung is now offering 15 percent cash back on its flagship range ‘Galaxy’, as he tries to encourage customers to upgrade the high-end phones.
“The strong success we gathering with zero percent finance offers based encouraged us to offer 15 percent cash back offer with Standard Chartered and ICICI Bank,” said Samsung Vice President (Mobile) Asim Warsi.
The offer will be valid on the Galaxy Note 2, Galaxy S3, Galaxy Large Galaxy Tab2 and Galaxy camera, he added.
The company has been promoting its Galaxy smartphone models with financing deals since the beginning of the year, after a similar move by Apple’s iPhone manufacturer.
Apple had a strong absorption in the Indian market after the introduction of the EMI system.
Samsung offers EMI allowed him to more than double its sales financing related to the period from January to March.
Samsung, which has over 43 percent share of the category of Indian smartphones, has sold more than one crore of Galaxy devices in the country in 2012.
According to CyberMedia Research (CMR), more than 221 million handsets were shipped to India in 2012.
Although smartphones accounted for a small part of the overall handset market by about 7 percent, the premium category grew at a solid 35.7 percent to 15.2 million units in 2012 from 11.2 million units in 2011.
Phone functionality, sales, however, rose 19.9 percent to 206.4 million in 2012, against 172.2 million the previous year.
Samsung is the leader in its category, followed by Nokia (13.3 percent) and Sony (8.2 percent), CMR said.