ATV is the largest network of privately operated terrestrial television in Pakistan, the channel has the second largest national audience base in the country. The channel was launched on May 1, 2005.
ATV Today is a symbol of quality TV entertainment and news in Pakistan. The phenomenal growth of the channel can be best judged from the fact that the channel had its only transmitting station at Islamabad in 1990, operates 20 stations covering all major cities and commercial centers of Pakistan.
ATV stations are located in Islamabad, Karachi, Lahore, Faisalabad, Daska, Multan, Bahawalpur, Larkana, Hyderabad, Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering more 50% of the population. The success of ATV is primarily due to its extremely popular entertainment family, news and current affairs programs.
All capital and operating costs of the company met with its own resources. No government grant, budgetary allocation or subsidy was ever acquired.